Source: Premier of Victoria.
The Victorian Government has announced emergency support to help regional print media survive and ensure all Victorians have the information they need to protect themselves, slow the spread of coronavirus and save lives.
Many regional papers were already struggling due to the effects of drought and bushfires on local businesses and advertising. The added and significant impact of coronavirus on the economy has forced some regional mastheads to shut their doors, while others are on the brink.
To help these local papers survive, the Government will book one page of print advertising and digital advertising in more than 100 regional outlets each week for six months.
The immediate and reliable source of income will help these businesses – which are the public record of towns and regions throughout Victoria – get through the worst of the crisis and rebuild.
The $4.7 million package has been developed in consultation with the Victorian Country Press Association.
The advertising boost will also help the Government get the message out to Victorians that we all have a role to play in slowing the spread of the virus by staying home, protecting our health system and saving lives.