Source: Destination Gippsland.
Since the Little Wonders campaign launched on October 18, the Visit Gippsland website has experienced 132% increase in traffic, with almost 80% new users to the website.
The campaign landing page is the most visited page on the site and overall pageviews are up by 58%.
The first wave of social media marketing commenced prior to the announcement that Melbournians would be allowed back into regional Victoria, and to date, the total ad impressions sits at 508,000, with a reach of 50,000 across both Facebook and Instagram. The first 2 weeks of the campaign resulted in almost 2,000 clicks through to the website landing pages.
For more information visit the Marketing Campaign section of the Destination Gippsland website.
This campaign will be rolling out in several bursts of activity over the coming months, and we’ll continue to share more information with you.
The campaign is supported for industry through a Campaign Factsheet.